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Senior Marketing Officer (PVO5)

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Job Ref:  VG/024570
Employer:  Department of Environment and Primary Industries (VIC)
Job Type:  Permanent Full Time
Melbourne VIC, Australia (Show on map)

We are looking for an exceptional Senior Marketing Officer to join our brand team, you'll ensure the strategic and successful delivery of a range of campaigns and enhance the parks experience!

  • Be a part of the journey to connect parks and people
  • Deliver a range of exciting projects with a passionate team
  • Love the idea of exploring and promoting our stunning parks and waterways across Victoria?

 About the branch

The Marketing team is responsible for the development and delivery of consistent and effective traditional and digital campaigns, projects and messages to build visitor awareness and engagement with Victoria's parks and recreational activities, generate yield for commercial products and services, manage Parks Victoria's brand and promote organisational projects and initiatives.

About the role

Reporting to the Brand Marketing Lead, you will thrive on managing a variety of campaigns, brand and digital projects. With a new divisional structure in place, this is a unique opportunity to join an energised team and shape how we drive top of funnel activities in the customer journey. Parks and nature play an important role in our communities, embodied by our ‘Healthy Parks Healthy People' philosophy. You'll play a key part as we build a customer experience-based brand.

In this role you will be responsible for:

As the Senior Marketing Officer, you'll be responsible for managing the development and implementation of marketing strategies, campaigns and materials to promote Parks Victoria's programs and initiatives, park destinations, products and services and to assist in managing visitor behaviors. You'll be focused on the production of corporate and promotional branding materials, and ensure our visual style guides are correct and always followed. You'll adopt a digital-first approach to developing end-to-end marketing campaigns aimed at the awareness, consideration and engagement stages in the customer journey. Engaging with internal stakeholders across the business as a brand custodian across online and offline engagement is key to ensure success of our marketing strategies. Our visitors are at the heart of our parks, and you'll be ensuring all the information they receive is correct and ready available at their fingertips.

To be successful for this role you will need:

  • Demonstrated experience in developing end-to-end multi-channel marketing campaigns and projects (eg. photo shoots, video shoots, etc.)
  • Demonstrated experience in best-practice digital engagement activities
  • Demonstrated experience in advising and influencing staff and stakeholders regarding strategic priorities and best-practice standards
  • A tertiary qualification in Marketing, Communications or a related discipline.

Your application must include:

  • Your current Resume
  • A Cover Letter

Join our innovative organisation and enjoy what you do, apply today!

Application Closing date: Sunday 19 August 2018

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